The Kardinia Park Stadium Trust has submitted a Planning Permit application to the City of Greater Geelong, for the installation and operations of a digital screen, to be installed on the southern Reg Hickey Stand Ramp, facing outward to Moorabool Street (refer to Image 1).
The Planning Notice period will commence on Tuesday 30th January and will conclude on Monday 12th February 2024.
Image 1
FREQUENTLY ASKED QUESTIONS
What is being constructed under the application of the advertised planning permit signage being displayed on site? 
A fully compliant and permitted 6.4m x 6.72m (43sqm) Digital Billboard faces northbound traffic on Moorabool Street.
When will the Digital Billboard be erected?
At this stage, the likely date for the billboard to be erected will be no earlier than the 1st of May 2024, with construction occurring over a 7-day period.
What if I wish to oppose the erection of the digital billboard and planning application?
To oppose, follow the instructions on the physical notice of application for a planning permit. Submit objections in writing to the Geelong City Council, stating reasons and how the objector would be affected.
When you object to a planning permit application, your objection must be:
- in writing (either online via our current planning applications page, by email to statplanning@geelongcity.vic.gov.au or in hard copy)
- state the reasons for the objection.
- state how the objector would be affected by the granting of a permit.
Do I need to notify anyone if I support the planning application of the digital billboard?
No, there is no further action required.
Will there be any road closures or disruption to traffic on Moorabool Street during construction?
There will be a closure of the existing bike lane on the inbound (Stadium side) for one day as a safety precaution during the construction of the facia of the digital billboard.
What is the purpose of the Digital Billboard?
The digital billboard will be used by the Kardinia Park Stadium Trust for operational, promotional and commercial messaging by the Trust and key stakeholders, content may be related to events and activities in the entire Kardinia Park precinct at any given time.
Will the digital billboard be turned on 24/7?
The Digital Billboard will operate from 6 am to 12 am, seven days a week, in compliance with the conditions set by the Geelong City Council permit.
Who is responsible for the content displayed on the Digital Billboard?
The Kardinia Park Stadium Trust is solely responsible for the operation and content control of the digital billboard. Third-party promotions must adhere to Australian Advertising standard policies and Outdoor Media Association policies, including but not limited to a ban on advertising of products and services promoting wagering/gambling, tobacco or tobacco-related products and products that have been deemed to be illegal.
How bright will the digital billboard be when illuminated?
The digital billboard has an active light sensor to control illumination, complying with permit conditions. It will display a black screen during periods of non-activity.
How often will the messaging/advertising change on the digital billboard?
In line with permit conditions, messages must display for a minimum of 30 seconds before changing to a new message.
Who do I speak to for complaints, more information, or advertising inquiries about the digital billboard?
Submit all enquiries and requests in writing to enquiries@kardiniapark.vic.gov.au specifying the reason for the enquiry and the information requested. A relevant Kardinia Park Stadium Trust staff member will contact the person detailing the enquiry.
