Jan 30th, 2024

Planning Permit Application

The Kardinia Park Stadium Trust has submitted a Planning Permit application to the City of Greater Geelong, for the installation and operations of a digital screen, to be installed on the southern Reg Hickey Stand Ramp, facing outward to Moorabool Street (refer to Image 1).

The Planning Notice period will commence on Tuesday 30th January and will conclude on Monday 12th February 2024.

Image 1


A fully compliant and permitted 6.4m x 6.72m (43sqm) Digital Billboard faces northbound traffic on Moorabool Street.

At this stage, the likely date for the billboard to be erected will be no earlier than the 1st of May 2024, with construction occurring over a 7-day period.

To oppose, follow the instructions on the physical notice of application for a planning permit. Submit objections in writing to the Geelong City Council, stating reasons and how the objector would be affected.

When you object to a planning permit application, your objection must be:

  • in writing (either online via our current planning applications page, by email to statplanning@geelongcity.vic.gov.au or in hard copy)
  • state the reasons for the objection.
  • state how the objector would be affected by the granting of a permit.

No, there is no further action required.

There will be a closure of the existing bike lane on the inbound (Stadium side) for one day as a safety precaution during the construction of the facia of the digital billboard.

The digital billboard will be used by the Kardinia Park Stadium Trust for operational, promotional  and commercial messaging by the Trust and key stakeholders, content may be related to events and activities in the entire Kardinia Park precinct at any given time.

The Digital Billboard will operate from 6 am to 12 am, seven days a week, in compliance with the conditions set by the Geelong City Council permit.

The Kardinia Park Stadium Trust is solely responsible for the operation and content control of the digital billboard. Third-party promotions must adhere to Australian Advertising standard policies and Outdoor Media Association policies, including but not limited to a ban on advertising of products and services promoting wagering/gambling, tobacco or tobacco-related products and products that have been deemed to be illegal.

The digital billboard has an active light sensor to control illumination, complying with permit conditions. It will display a black screen during periods of non-activity.

In line with permit conditions, messages must display for a minimum of 30 seconds before changing to a new message.

Submit all enquiries and requests in writing to enquiries@kardiniapark.vic.gov.au specifying the reason for the enquiry and the information requested. A relevant Kardinia Park Stadium Trust staff member will contact the person detailing the enquiry.

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